Organic pet food, e-commerce
Yarrah
A stable multilingual platform serving five countries, built after we took over the website development mid-project.
- countries served seamlessly
- 5countries served seamlessly
- marketplaces structured
- Bol · Amazonmarketplaces structured
- one platform, several languages
- Multilingualone platform, several languages
Services rendered
- E-commerce development
- WooCommerce integrations
- Marketplaces
- Data & analytics
- Automation
The challenge
Selling directly, in five countries at once
Pet shops were Yarrah’s primary sales channel, but they wanted to grow their own online sales. That called for a stable, multilingual platform that could handle several countries without becoming five separate websites to maintain.
We took over the website build partway through, which meant first understanding what already existed before we could improve it.
WooCommerce integrations for every country
We built the platform so one foundation serves all five markets, with the payment, logistics and stock integrations each country requires.
PMGT also set up automated communication with fulfilment partners around the world, so orders flow through without anyone copying data between systems.
Thank you, PMGT, for taking over the website build and creating the e-commerce platform we needed. You helped us in a professional and profound way.
From data to information
Building on the take-over, Yarrah wanted deeper insight into their data to support strategic decisions. We turned scattered numbers into reporting that answers actual questions.
That is where efficiency gains and smarter marketing automation started to compound.
We were able to help Yarrah make significant strides in efficiency and smart marketing automation.
Marketplaces as an extra channel
We structured Yarrah’s advertising on Bol, Amazon and other major marketplaces. Their niche suits online ordering: pet owners do not always want to visit a shop for a heavy bag of food.
That move increased visibility and turned the webshop into a genuine additional sales channel rather than a brochure.
Results
Advice for a tech switch
As traffic and orders grew, the set-up needed to be made future proof. Recognising the urgency, we advised on the technical move required to keep the platform stable at higher volumes.
A platform that works at current volume is not the same as a platform that will still work at triple.