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Case ยท Outranq, our own platform

Outranq: eight functions, one platform.

Topical authority on autopilot. What ten people, six tools and an agency used to do, Outranq does in one platform: from keyword research to publication and optimisation, for search engines and AI search engines alike. With a human in the loop who reviews. Built by PMGT, used by more than a hundred teams.

The situation: too many tools, too much coordination, too little ranking

Getting found used to take a chain of people and tools: a keyword tool, Search Console, a writing tool, a humanizer, briefings and planning, a strategy and copy agency, manual publication in the CMS, and a dashboard to see whether it worked. Every part separate, with hours of coordination in between.

The result: content that stalls on alignment, and rankings that depend on who had time that month.

The intervention

Eight functions, integrated in one platform

Outranq replaces the whole chain. The eight parts work together, from research to publication, without hand-offs.
  • 1. Research

    Keywords and competitive insight: where the demand is and who wins today.

  • 2. Strategy

    Topical authority as a plan: which clusters your domain must own to be seen as the expert.

  • 3. Content calendar

    Briefing and planning built in; your own briefing per article can be added.

  • 4. Writing

    Articles that fit the cluster, trained on your market.

  • 5. Humanising

    Tone and readability so it reads like human work, and a human who reviews before it goes live.

  • 6. Publishing

    Straight into your CMS via API, with internal links and structured data. No plugin, no footprint.

  • 7. Measuring

    Performance data from Search Console, per article and per cluster.

  • 8. Optimising

    What works gets scaled, what does not gets cut. Continuously, based on what ranks.

AI is the engine, the human signs: you review, Outranq does the work.

The result

The honest story

  • +180% traffic in three months

    For one of the first clients, without them writing a single word. Real client, real numbers.

  • Top 10 within three to six weeks

    For some clients, especially with an established domain. It does not always happen, and we do not promise it.

  • Found by humans and machines

    Built for search engines and for AI search engines such as ChatGPT, Claude and Perplexity, from day one.

What a client gets

Authority, not loose articles

  • 5 to 40 topical clusters and 5 to 100 articles per month, in 32 languages.
  • API connection to 17+ CMS systems (WordPress, Webflow, Shopify and more): no migration, no rebuild, no lock-in.
  • Internal linking and structured data included; backlinks as an add-on.
  • Self-optimising: what ranks gets reinforced, what does not gets removed.
  • One platform, one predictable monthly fee; no agency, no extra headcount.

More than a hundred teams work with it. On outranq.ai, clients stay anonymous on purpose; their results do not.

In 1998, I started building online. In 2024, I built what I always wanted: one platform, AI-powered, quality-first, human in the loop.
Leon KatzLeon Katz · Chief Intelligence Officer, outranq.ai and CIO at PMGT

Outranq is 25 years of PMGT findability craftsmanship, codified in software. Only those who truly master a craft can codify it. More at outranq.ai.

Codified craftsmanship, in practice.

Read on

The routes behind this case

Topical authority on autopilot, for you too?

Tell us where your findability stalls today. We will show which clusters your domain should own and what Outranq does within them.