Case ยท Outranq, our own platform
Outranq: eight functions, one platform.
Topical authority on autopilot. What ten people, six tools and an agency used to do, Outranq does in one platform: from keyword research to publication and optimisation, for search engines and AI search engines alike. With a human in the loop who reviews. Built by PMGT, used by more than a hundred teams.
The situation: too many tools, too much coordination, too little ranking
Getting found used to take a chain of people and tools: a keyword tool, Search Console, a writing tool, a humanizer, briefings and planning, a strategy and copy agency, manual publication in the CMS, and a dashboard to see whether it worked. Every part separate, with hours of coordination in between.
The result: content that stalls on alignment, and rankings that depend on who had time that month.
The intervention
Eight functions, integrated in one platform
1. Research
Keywords and competitive insight: where the demand is and who wins today.
2. Strategy
Topical authority as a plan: which clusters your domain must own to be seen as the expert.
3. Content calendar
Briefing and planning built in; your own briefing per article can be added.
4. Writing
Articles that fit the cluster, trained on your market.
5. Humanising
Tone and readability so it reads like human work, and a human who reviews before it goes live.
6. Publishing
Straight into your CMS via API, with internal links and structured data. No plugin, no footprint.
7. Measuring
Performance data from Search Console, per article and per cluster.
8. Optimising
What works gets scaled, what does not gets cut. Continuously, based on what ranks.
AI is the engine, the human signs: you review, Outranq does the work.
The result
The honest story
+180% traffic in three months
For one of the first clients, without them writing a single word. Real client, real numbers.
Top 10 within three to six weeks
For some clients, especially with an established domain. It does not always happen, and we do not promise it.
Found by humans and machines
Built for search engines and for AI search engines such as ChatGPT, Claude and Perplexity, from day one.
What a client gets
Authority, not loose articles
- 5 to 40 topical clusters and 5 to 100 articles per month, in 32 languages.
- API connection to 17+ CMS systems (WordPress, Webflow, Shopify and more): no migration, no rebuild, no lock-in.
- Internal linking and structured data included; backlinks as an add-on.
- Self-optimising: what ranks gets reinforced, what does not gets removed.
- One platform, one predictable monthly fee; no agency, no extra headcount.
More than a hundred teams work with it. On outranq.ai, clients stay anonymous on purpose; their results do not.
In 1998, I started building online. In 2024, I built what I always wanted: one platform, AI-powered, quality-first, human in the loop.
Leon Katz · Chief Intelligence Officer, outranq.ai and CIO at PMGTOutranq is 25 years of PMGT findability craftsmanship, codified in software. Only those who truly master a craft can codify it. More at outranq.ai.
Codified craftsmanship, in practice.
Read on
The routes behind this case
AI & automation
AI that delivers real work, senior in the loop.
Grow & Automate
Every asset at work.
Co-pilot
Your dedicated digital team, you stay in the driver's seat.