Non-profit, knowledge institute
Kenniscentrum LVB
A 350% increase in visitors for an organisation whose audience needs to find the right answer quickly.
- more website visitors
- 350%more website visitors
- euro spent on advertising
- 0euro spent on advertising
- proud collaboration
- NGOproud collaboration
Services rendered
- SEO
- Conversion optimization
- Content processes
- Analytics
The challenge
A rich library nobody could find
Kenniscentrum LVB spreads knowledge about mild intellectual disability among professionals. Their website held a rich library of courses, videos, a digital magazine and meeting registrations, but the people who needed it were not finding it.
As a non-profit, buying visitors was not a realistic route. Whatever we did had to work organically.
Objectives set upfront
Expand awareness of mild intellectual disability and reach a broader professional audience. Provide clear performance figures to financial backers, so support rests on evidence. And make content publishing more efficient and consistent.
Naming those three upfront meant we could tell afterwards whether we had actually succeeded.
Kenniscentrum LVB is extremely pleased with our collaboration with PMGT. They go beyond what a typical online marketing agency does.
Organic growth instead of advertising
Where many marketers reach for ads, we applied a strategy tailored to their content library. The site was ideally suited to search optimization: the material was already there, it simply was not findable.
By resolving technical shortcomings we improved site speed and structured the data properly, so search engines could finally interpret what was on offer.
We are particularly proud that we were able to contribute to the work of an organisation like this one.
Conversion: from visitor to reader
Using Hotjar, Clarity and Google Analytics we studied how visitors actually moved through the site and where they gave up.
The improvements let people find what they needed faster, which showed up not only in visitor numbers but in how much of the material was actually used.
Results
Commercial results for a non-profit
A 350% increase in visitors, achieved without an advertising budget, and reporting that lets their financial backers see what their support delivers.
Working with NGOs is something we actively seek out. The constraints are tighter and the work matters more.