Credit management software
CreditDevice
Top 10 Google positions on highly competitive niche keywords, through our TLC approach of technology, links and content.
- search engine traffic
- +370%search engine traffic
- on the most important keywords
- Top 10on the most important keywords
- more visitors
- +101%more visitors
Services rendered
- SEO
- Technical optimization
- Link building
- Content
- Custom development
The challenge
A niche market where few people search
CreditDevice is a Dutch tech company that builds credit management software and delivers the services around it. They operate in a competitive market where the keywords they want to rank for are highly specific, so search volumes are low and every position counts.
High order values in credit management make top rankings especially valuable. As an international player, being found by the right buyer matters more than being found by many.
Technology: removing what holds a site back
Google’s primary goal is relevance, and websites with technical imperfections are less likely to rank well. We started by finding and fixing what was slowing the site down and confusing search engines about its structure.
That groundwork rarely shows up in a screenshot, but nothing else works without it.
We have been working with PMGT on SEO for quite some time now, and it is clearly paying off in the growth of our organic traffic.
Links: quality over volume
Websites are connected through links, which Google reads as a measure of popularity and authority. We developed a strategic approach to identify reputable sites where a link to CreditDevice genuinely belonged.
The quality of the linking site matters, and so does the pace at which links appear. Beyond external links, we restructured internal linking so Google could understand the site’s hierarchy and priorities.
By applying the TLC model, we managed to achieve a 370 percent increase in search engine traffic.
Content: standing out in a sea of AI text
Together with CreditDevice we analysed how their audience actually searches, found opportunities to improve existing pages, and identified the gaps worth filling.
Standing out amid AI-generated content takes more than publishing. It takes copy that a specialist buyer recognises as written by someone who understands the subject.
Results
The next step
With the results of the online marketing proven, the decision was made to build a fully custom website. Where PMGT often excels in cost-efficient standard solutions, a bespoke approach was clearly the right call here.
To protect the SEO gains already achieved, we are managing the migration meticulously, so nothing that was built up gets lost in the move.