CreditDevice

PMGT has been working successfully with CreditDevice for quite some time. In this case study, we explain how we comprehensively help this great company with their online marketing, which has resulted in structurally higher positions in Google and more leads for sales.

CreditDevice is a wonderful Dutch tech company that creates credit management software and provides related services. They came to us with a request to help them manage their website and attract more quality visitors. A challenge we were happy to take on.

CreditDevice operates in a competitive market. The keywords they want to be found for are very niche. This means that not many people search for these keywords, but when someone does search for them, there’s a high chance that this person is interested in CreditDevice’s products.

High order values in the credit management industry make top Google rankings especially advantageous. As an international player, CreditDevice competes with several global organizations. This reinforces the importance of a strong SEO strategy to stand out on both a local and global scale.

We have been working with PMGT for SEO for quite some time now, which is clearly paying off, as can be seen in the increase of our Google positions, domain authority and website requests. SEO requires patience, but the result is definitely worth it.

A combination of technology, links and content

Getting a website to rank higher in Google is an art that PMGT masters like no other. To achieve the best results, we use our TLC model - Technology, Links, and Content. While TLC is often associated with tender loving care, it’s just as essential in business. Our approach blends passion, precision, strategy, and creativity, ensuring that each component reinforces the others to help your website truly thrive

Google’s primary goal is relevance. As a result, websites with (technical) imperfections are less likely to rank high in search results. Our logical first step for CreditDevice was to achieve technical perfection. The website is now lightning-fast, free of unnecessary code or flaws, and optimized for both visitors and the Google bot. The backend data has been streamlined to ensure it’s relevant and highly effective, laying a solid foundation for success.

By applying the TLC model, we managed to achieve a 370 percent increase in search engine traffic.

High-quality links are important

Websites on the internet are interconnected through links, which Google uses as a measure of a website’s or webpage’s popularity and authority. Pages with the highest-quality links pointing to them are more likely to rank higher in search results.

With this in mind, we developed a strategic approach to identify reputable websites where we could place links to CreditDevice.com, a process known as

. The quality of these linking websites is crucial, as is the pace at which new links are acquired and several other factor. By implementing a carefully crafted strategy, we secured the number one position in Google for CreditDevice’s most important keyword. Additionally, we’ve achieved top-three rankings for several other key terms.

Beyond external links, internal linking within a website also plays a significant role. While Google’s algorithms are highly advanced, effective

(SEO) - as this discipline is known - aims to guide Google in understanding the website’s structure and priorities even better. By strategically linking to key pages within the site, we help Google identify the most important content, ensuring the right pages rank highly and minimizing the risk of irrelevant pages appearing in search results.

Competing with AI

The third factor in the TLC model is content, specifically the text on the website. This has become increasingly challenging with the surge of AI-generated content, like that created with tools such as ChatGPT, flooding the internet. Additionally, we must prepare for a future where AI-driven searches reshape how users find information.

In collaboration with CreditDevice, we analyzed the target audience’s search behavior, identified opportunities to optimize existing content, and developed new material. One key outcome was a knowledge base, answering frequently asked questions from potential customers. This content helps Google direct users to CreditDevice’s site.

Standing out amidst a sea of AI-generated content requires more than just publishing - it demands exceptional quality. Strong copywriting, coupled with data-driven adjustments using tools like Hotjar and Google Analytics, ensures content performs effectively. And, as competition increases, the other TLC factors - technology and links - play an even greater role in securing a competitive edge.

I believe what sets PMGT apart from other agencies is our genuine commitment to understanding our clients. For example, with CreditDevice, our team spent a day shadowing the sales manager to gain insight into what content would resonate most with their ideal customers.

The next step

With the proven success of online marketing for CreditDevice, the decision was made to develop a fully custom, modern website. PMGT led a complete rebranding, crafting a modern style that aligns seamlessly with CreditDevice’s business identity.

While PMGT often excels in cost-efficient standard solutions, a bespoke approach was the clear choice in this case. The new website was completely redesigned and built from the ground up, using modern technologies such as container-based development. This ensures scalability, stability, and lightning-fast performance.

To protect the significant SEO gains already achieved, we are managing the migration process meticulously, ensuring a seamless transition. We’re confident that the new website will not only sustain but further amplify CreditDevice’s online results.

Interested in exploring how we can help with your SEO? Let’s schedule a no-obligation consultation - we’d be happy to meet you!

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